"Randy is a trusted partner who we recommend to our licensees for creative design support. We know if Randy's group is helping a licensee, we don't have to worry about projects getting done correctly and they save time because of their knowledge of our brand standards.
Having helped create some of our brand standards manuals and designed some of the licensing packaging looks, he and his team understand the newest standards very well for all our brands and produce very creative solutions working within the framework of the standards for; Stanley, Craftsman, Dewalt, Porter Cable and Black & Decker... He has contributed to many licensing partners success and his team is a group of very talented designers."
- Dean Grande, Director Licensing, Stanley Black & Decker
"Randy's team did a great job redesigning our Nalgene Water Bottles and Accessories branding and line of packages. They created a new brand look using a color coded wave graphic which captured a nice sense of motion and also connects with the water bottles liquids. They effectively upgraded the communication and the brand look while also not taking it too far away from what people know the brand to be. They also created new structural packaging designs that were cost effective and were in line with our "simple, safe, sustainable" theme."
- Eric Hansen, Marketing Director, Nalgene Outdoor Products
“RandyRichardsDesign designed and created our new logo branding and corporate identity. His team is very talented and created a fabulous logo that we all love. His customer service was unmatchable. He was always available and responded immediately to all questions and all requests. He and his team listened to us and incorporated everything we wanted to achieve. Excellent branding company!”
- Michael Mondello, President Mystic Financial.
“As a trusted external resource, Randy is a vital part of our team that created the Stanley workwear brand from the beginning and has continued to support and build it strong through quality packaging, merchandising, web, photography and marketing materials that have helped secure retailer sales growth year over year. Randy’s past experience as Stanley Creative director allows him to produce top quality work that is always to required standards. It's obvious he passionately cares about every project and our business success and also produced a National design award from AGD American Graphic Design Association for our Stanley Workwear Hangtags. His photography and 3D rendering abilities are also worldclass. He has produced countless 3D Packaging and Merchandising in store POP renders that really helped us make great retailer presentations of new products.”
- Jeff Nager, Managing Director, RG Apparel, Excelled, Stanley Workwear Licensee
“Mr. Richards created our Lutec Coastal Collection Lighting brand as well as the associated package designs.
He understood our goals with his creativity winning national design awards. In addition, the packaging effectively communicates the features, functions and benefits associated with each product assisting the purchase in the retail environment.
- Dominic Sasso, Lutec Lighting, Marketing & Sales Director USA.
“Randy understood our goals and objectives and quickly responded with solid marketing solutions for our website project. He was instrumental by designing our logo and other support materials that helped build New Life Coaches of CT's services in a significant way.”
- Kathy Denson, Marketing Director, New Life Coaches of CT
“Randy Richards Design is a key part of our marketing team. All of our trade events and materials are produced by Randy’s team because of the quality, commitment to our business and quick response time. His knowledge of Stanley and Big Box Retailer brand standards allows him to work very efficiently and help get quicker approvals. Randy was instrumental in our corporate website, which won a national award! He and his team quickly understood the big picture and translated information into the detailed and effective marketing materials. He always considers how all the materials and devices work together to build a strong brand which contributed to our increased sales. I feel Randy Richards design is an extention of our internal team always there to help and respond fast to all our requests with very creative solutions.”
- Gregory Rose, SW Industrial LLC
“Randy is an exceptional and energetic designer that understands the value of a unified brand proposition.His work on XTREME brand line for Stanley Tools took the brand to a new premium level where no hardware/tool brand had ventured. He is especially adept at shepherding multifaceted projects efficiently and successfully through production while leaving no stone unturned and no detail unexamined.”
- Ron Romanik, Editor in Chief, Package Design Magazine